Catalyzing Connections Through Learning Together

Advertiser’s Secrets to Compelling Change Videos

  • 15 Apr 2020
  • 5:15 PM - 8:30 PM
  • 47


  • Registrations through to April 8, 2020
  • Registrations from April 9, 2020


Date: Wednesday April 15, 2020
Fee: Guests $75 (CAD) Early Bird through April 8, $85 thereafter (CAD)

Location: Ontario Heritage Building, 10 Adelaide St. E., Gallery Room.

Description: Advertiser’s Secrets to Compelling Change Videos

Event Itinerary:

  • 5:15 - Sign-in and networking
  • 6:15 - Board Introductions
  • 6:30 - Primary Event  
  • 8:15 - Wrap Up and other business

Primary event description:

Advertiser’s Secrets to Compelling Change Videos

With short attention spans and the need to "break through the clutter," how can your organizational videos leave your audience remembering your message? Try looking to a field that does this well: advertising. If commercials can get people to purchase items they don't need, how can you use these marketing secrets to influence employes (and do this without them feeling manipulated)?

In this interactive, game-based session, you’ll learn what makes some ads so compelling they persuade you to buy. You’ll explore the strategic framework to use when creating a video strategy as well as the essential design considerations. Learn to:

  • Explain the video “hooks” to make the content in your learning video memorable.
  • Apply the four characteristics of effectively using visuals to design or evaluate videos.
  • Distinguish when learning videos should and shouldn’t be used.

The interactive session helps OD professionals re-think how to create effective change videos that actually evoke the intended emotion and action by using specific advertiser's techniques.



Danielle Wallace

Danielle Wallace is the chief learning strategist at Beyond the Sky, a provider of custom learning solutions. Previously, as a marketing executive with Procter & Gamble and PepsiCo, she learned strategic marketing principles which she now applies to learning and development to create compelling breakthrough solutions. Danielle is a sought after speaker at global conferences and her thought leadership is found in numerous industry magazines and publications. Her monthly free infographics and tips can be found at [].

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